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Bulgarian Wines Enter the Korean Market: What Makes Them Unique?

As Korean consumers embrace a wider range of international wines, Bulgarian wines are emerging as an exciting new option. With a winemaking tradition dating back over 5,000 years, Bulgaria combines ancient practices with modern expertise, producing wines that capture the unique terroirs of the Balkans. Bulgarian wines, especially those labeled with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), are crafted from grape varieties native to Bulgaria, such as Mavrud and Melnik, which offer flavors unfamiliar yet intriguing to the Korean palate.

One standout region is the Thracian Valley, known for its rich, mineral-filled soils and ideal climate, which create robust, full-bodied reds and refreshing whites. These wines pair well with a variety of dishes and bring a taste of European heritage and innovation. With growing recognition at international wine competitions, Bulgarian wines are poised to make a strong impression in Korea, offering a new adventure for wine lovers eager to explore unique flavors and cultural depth.


 CAMPAIGN FINANCED
 WITH THE AID FROM
 THE EUROPEAN UNION

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.

 

   

 

 

 

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